5 Reasons Why You Need to Hire a Social Media Strategist

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Full disclosure: I never saw myself becoming a social media strategist. Even in my earliest memories, I envisioned myself as a writer, but every publication I worked for tacked social media on my to-do list.

I may have managed it as a side duty then, but society’s reliance on social media has exploded in the last few years. (This is why I went back to school for my master’s degree in digital media and design and began providing specialized services to serve businesses better.)

Social media duties can no longer be a side task for tech-savvy employees. To have a smart social media strategy in place, you need to have someone on your team who focuses solely on growing your digital presence. Here are the top five reasons why:

1. You can’t just post when you have the time. If you post to social media only when you feel like it, you won’t post nearly enough. These days, social media platforms showcase posts from the pages that have great engagement, and you won’t have an active audience if you post sporadically. A social media strategist can create a social media calendar for you, with optimum times and days to post. If they are posting for you, you can rest easy knowing your content is consistent, keeping you at the top of consumers’ minds.

 2. You can’t just post when you want to promote. All too often, businesses blast their social media pages with promotions on their latest services or products, only to fall on deaf ears. Why? Because they have not spent the time to build and interact with their audience when they are not selling. If your social media pages only exist for sales, no one is going to follow them.

3. You need to have well-crafted, on-brand content. If you hand off social media tasks to different team members, everyone is going to have a unique spin on language, photo editing and more, making your brand seem inconsistent. Not only does an inconsistent brand appear less professional, but it also makes it more difficult for people to recognize you. When one person is running your social media accounts, you benefit from an on-brand posting style that fans are familiar with.

4. You need someone to stay up-to-date on trends. Social media is evolving faster than any college textbook or single-day seminar can teach. A social media strategist is continuously following social media trends and best practices to ensure the pages they manage are set up for optimum efficiency and engagement.

5. You need someone who is always connecting. Social media pages are most successful when the person running them is constantly interacting with others by following relevant pages, responding to messages, and commenting on other accounts. Not only does an active page make your business seem more relatable, but it also works with social media algorithms, so your posts get seen easier.

Want to learn more about what a social media strategist like me can do for you? Let’s connect with a free 30-minute phone consultation.

Types of Successful Blogs to Post During COVID-19

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I recently shared why business blogging is essential during the coronavirus pandemic. Now, let’s get into what type of content to post.

Currently, we as a society are being flooded with nerve-wracking news. Now is your chance to stand out and offer something different. When you post something more positive, uplifting, or useful to customers, you’re offering them a much-needed mental break. That may be something money can’t buy, but when your reader is ready to spend again, they’re likely to purchase things from you. Why? Because you gave them an uplifting experience when they needed it, and as I said in my previous blog post, business blogging is about selling a connection rather than a product.

So, think about what you can virtually offer consumers as we’re practicing social distancing. Here are six topics you can easily expand on.

  1. How-to tips and tutorials: These can work for almost any industry, whether it’s a restaurant sharing its recipe of a fan-favorite menu item or business coach discussing how to move services online.
  2. Your take on industry trends: Say you’re an interior designer. Anyone can find out top spring home design trends through a quick Google search, but how do those trends work for your area? Take a broad concept like this and relate it to your specific audience so you can a) capture their engagement b) demonstrate your local industry knowledge. (It’s a bonus if your readers can apply these concepts in their social-distancing downtime.)
  3. Success story: This is an excellent opportunity to take advantage of the extra time past clients may have on their hands. Ask if you can interview a particularly memorable client on a project that had transforming results.
  4. Pros and cons: Think about the questions you get asked regarding products or services. Are you a home remodeler? Perhaps you can talk about the pros and cons of sliding glass doors versus French doors. Are you a caterer? Explain the benefits of a catered buffet versus plated dinner.
  5. Myth-busting: A myth-busting blog post is much more exciting than a static FAQ page. Take this time to dispel common myths of your industry, whether you’re a web developer sharing that small website changes aren’t always an easy fix or a lawyer explaining how you hardly handle cases in court.
  6. Offering solutions: Discuss a problem you can solve with some key tips, such as how to not get overwhelmed when organizing your home office, from the perspective of a professional organizer.

Want to get started on your next business blog post but need some extra help? Get four blogs per month for $200 with my limited time offer, ending May 1.

Why Business Blogging is Essential During the COVID19 Pandemic

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Over the last two weeks, I’ve seen lots of businesses put their operations on hold entirely as a result of the coronavirus. We’re in a time of uncertainty, but one thing is for sure: companies should not be letting their online presence fade away.

How do you keep your business at the forefront of people’s minds when we’ve succumbed to social distancing? Blogging.

This is a time to tell your story—expand on the boilerplate paragraphs of your website and share what sets your business apart. Blogging is an essential tool for any business because it’s your time to converse with consumers. You’re not selling your product; rather, you’re selling a connection. By expanding on relevant topics, you’re also establishing yourself as an authority in your industry.

I’ve seen lots of businesses that start blogs, only to abandon them after a few posts. Here are a few reasons why:

  • They don’t enjoy writing
  • They don’t know what to post
  • They didn’t see an immediate return of investment
  • They don’t have the time

The key to great blogging is quality and consistency. You’re not going to see high customer engagement when you only post once or twice per year or to sell a product. In times like these, especially, you need to think about how to connect. Are you a nonprofit? Talk about why the keynote speaker at your last fundraiser left no dry eyes in the room. Are you an interior designer? Share tips on how someone can make their home more relaxing as they are sheltered in place.

A good business blog also becomes a regular news source for consumers, so you don’t have to rely on outside media to get your word across. I can tell you for a fact that right now, my fellow journalist friends are slammed with pressing news left and right. Your blog is a place to get updates out fast. (Right now, this is an incredibly useful tactic for restaurants that are continually adjusting their services to meet government-issued orders.) But, for people to read these posts, you have to supplement them with more story-like content. That’s when consumers will consider the blog a worthwhile read.

Want to start a blog for your business but need some extra help? Get four blogs per month for $200 with my limited time offer, ending May 1.